My main audience would be people of diversity and popularity. My audience would find an interest in listening to new things and spreading the word about them. They would find a significant interest in jazz and soul music but also R&B. my target age would be 16-25 and my target gender would be both male and female. Because of the price of the magazine anyone younger will not be interested, however for this age range I thing that it will mostly reach out to 16-20 year olds simply because you become an adult at 21 and issues raised in the magazine might touch a minority of people above 20. Similarly I feel that it will attract both genders because the issues that are raised are both male and female concerns so I don’t feel there will be any problems with one gender buying the magazine more than the other gender.
Below is a mood board of possible things my audience is interested in:
My mood board reflects my audience. The reason for this mood board is to give a more clear idea of what kind of audience I would like to aim for. As you can see there are different types of items that represent jazz and soul, I think my magazine is most likely to reach out to people who are into soul music and soul classical music, teenagers that are trendy and hip and also young adults that know and are into the modern trends. In addition to this I think people who are into hip hop and R&B music, which are ambitious about music and are inspired by popular artists like “Usher” and “John Legend” are most likely to be my preferred audience.
Furthermore, the fashion trends that I would like to reach out to be a more retro but modest fashion trend. I am also reaching out to different audiences with diverse fashions, people who are not afraid of having their own signature “swagger”, which is a developed look that suits you.
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